
Bill Gurley is a general partner at Benchmark Capital, one of Silicon Valley's most influential venture firms. He's known for prescient investments in transformative companies including Uber, GrubHub, and Instagram, and for thought leadership on technology markets and business strategy through his public writing and analysis.
44 Books Recommended by Bill Gurley
Ranked by popularity across all reading lists on this site

Sapiens
34 people recommendedI really enjoyed [this book].
Also recommended by: Ankur Warikoo, Naval Ravikant, Mark Zuckerberg, Bill Gates, Changpeng Zhao, Daniel Ek, James Cameron, Kishore Biyani, Melinda Gates, Ray Dalio, Reid Hoffman, Richard Branson, Vinod Khosla, Ashton Kutcher, Anthony Pompliano, Chris Evans, Demis Hassabis, James Clear, Joe Rogan, Karlie Kloss, Keith Rabois, Lex Fridman, Mark Manson, Patrick Oshaughnessy, Penn Jillette, Peter Attia, Pewdiepie, Ryan Shea, Sam Kass, Sebastian Junger, Simon Mayo, Whitney Cummings, Derek Sivers

Shoe Dog
21 people recommendedAll entrepreneurs should read.
Also recommended by: Ankur Warikoo, Gary Vaynerchuk, Eric Jorgenson, Warren Buffett, Bill Gates, Brian Armstrong, Tim Cook, Tobi Lutke, Vlad Tenev, Alexis Ohanian, Anthony Pompliano, Austen Allred, Ben Thompson, Blake Randall, Jason Calacanis, Kathryn Minshew, Patrick Oshaughnessy, Ryan Shea, Trung Phan, Derek Sivers
All entrepreneurs should read.
Also recommended by: Mark Cuban, Jeff Bezos, Steve Jobs, Drew Houston, Ev Williams, Marc Andreessen, Marc Benioff, Michael Bloomberg, Aaron Levie, Ben Horowitz, Caterina Fake, Blake Scholl, Chris Dixon, Guy Kawasaki, Max Levchin, Steve Blank, Tim Oreilly

The Rational Optimist
11 people recommended[The author] has the ability to combine thinking from many fields - most notably science, technology, psychology, & a heavy dose of microeconomics.
Also recommended by: Naval Ravikant, Mark Zuckerberg, Bill Gates, John Arnold, Marc Andreessen, Rupert Murdoch, Anthony Pompliano, Jordan Peterson, Mr Money Mustache, Nick Szabo

Crossing the Chasm
10 people recommendedAll entrepreneurs should read.
Also recommended by: Changpeng Zhao, Drew Houston, Ev Williams, Ron Conway, Aaron Levie, Andrew Ng, Chris Dixon, Guy Kawasaki, Seth Godin

Ready Player One
9 people recommendedSpectacular.
Also recommended by: Mark Zuckerberg, Brian Armstrong, Astro Teller, Austen Allred, Barry Ritholtz, George R R Martin, Jenn Im, Steve Jurvetson

The Wealth of Nations
8 people recommended[The author]'s magnum opus.
Also recommended by: Elon Musk, Naval Ravikant, Brandon Stanton, Patrick Bet David, Neil Degrasse Tyson, Nick Szabo, Noam Chomsky
Setting the Table
7 people recommendedI'm a huge fan of [this author].
Also recommended by: Chip Conley, Fred Wilson, Julie Rice, Noah Kagan, Patrick Oshaughnessy, Trung Phan
Historically important book that will hopefully stand as a critical catalyst to change in our industry.
Also recommended by: Melinda Gates, Michael Bloomberg, Aaron Levie, Arianna Huffington, Tom Peters

The Most Important Thing
5 people recommendedBill Gurley recommended this book on Quora.
Also recommended by: Warren Buffett, Lyn Alden, Patrick Oshaughnessy, Peter Attia

Built to Last
5 people recommended[Suggests] that the very best companies set an audacious, very long-term goal that shines a light towards 'an envisioned future.'
Also recommended by: Jeff Bezos, Ev Williams, Jamie Dimon, Patrick Bet David

Bad Blood
5 people recommendedAn incredible book that should be read by each and every player in the startup/Silicon Valley ecosystem.
Also recommended by: Ankur Warikoo, Bill Gates, Andrew Wilkinson, Michael Mauboussin

Complexity
4 people recommendedRead this book, it changes everything.
Also recommended by: Jamie Dimon, Michael Mauboussin, Vlad Zamfir
Security Analysis
4 people recommendedBill Gurley recommended this book on Quora.
Also recommended by: Warren Buffett, Jamie Dimon, Bill Ackman

The Success Equation
3 people recommendedBill Gurley recommended this book on Quora.
Also recommended by: Vinod Khosla, Keith Rabois
If you want to be a world class big deal negotiator, make sure you pick up [this book].
Also recommended by: Vinod Khosla, Patrick Oshaughnessy

The Sixth Man
3 people recommendedIf you love basketball, the @warriors, intense tenacity, or understanding how a great team executes as one, you will love [this book].
Also recommended by: Barack Obama, Arianna Huffington
The Soul of A New Machine
3 people recommendedA really old book, but it's a famous book.
Also recommended by: Fred Wilson, Paul Graham

How Innovation Works
2 people recommendedI really, really loved [this book].
Also recommended by: Naval Ravikant

Competitive Strategy
2 people recommendedAll entrepreneurs should read.
Also recommended by: Jamie Dimon
Berkshire Hathaway Letters to Shareholders
2 people recommendedBill Gurley recommended this book on Quora.
Also recommended by: Eric Jorgenson
Bill Gurley recommended this book on Quora.
Also recommended by: Michael Bloomberg

The Most Important Thing Illuminated
2 people recommendedBill Gurley recommended this book on Quora.
Also recommended by: Warren Buffett
Monetizing Innovation
2 people recommended[This author] is to monetization strategy what Bob Marley is to reggae music. You must read this book.
Also recommended by: Ramit Sethi
Why We Get Fat
2 people recommendedA toned down, more reader friendly, less technical version of [the author's] 2008 New York Times best seller.
Also recommended by: Gretchen Rubin
Valuation
2 people recommendedBill Gurley recommended this book on Quora.
Also recommended by: Michael Mauboussin
Think Twice
2 people recommendedBill Gurley recommended this book on Quora.
Also recommended by: Shane Parrish
The Storytelling Animal
2 people recommendedNice compliment to Sapiens.
Also recommended by: Michael Mauboussin
A Random Walk Down Wall Street
2 people recommendedOffers the most pragmatic advice for the long-term saver.
Also recommended by: Mr Money Mustache
Build
2 people recommendedBenefit from [the author]'s amazing journey and the advice he received from iconic mentors like Steve Jobs and Bill Campbell.
Also recommended by: Ben Horowitz
One Up On Wall Street
2 people recommendedAny investor starts with just building bedrock and that comes from reading. [For example,] you can read [this book].
Also recommended by: Bill Ackman
Lean Solutions
A great book on that topic, applying lean manufacturing principles to services.
The Principles of Political Economy and Taxation
Expanded upon [Adam Smith]'s work in developing the theory of Comparative Advantage.
Virus of the Mind
Tim Cook is practicing 'meme warfare'. Microsoft used to be awesome at this. [This is a] great book on topic.
Sharkproof
Had a whole section on your dream job and how to think about it over the long term.
Mr. China
Great book [about] a British gentleman who went to China in '96 with a $400M PE fund to privatize businesses [and] returned $0.