Guy Kawasaki

Guy Kawasaki

Tech Evangelist & Author

Former Apple executive and venture capitalist known for popularizing the concept of evangelism in tech and business.

Authors & Thinkers

Guy Kawasaki is a renowned technology entrepreneur and author who served as Apple's chief evangelist during the Macintosh era. He later became a venture capitalist and has written numerous bestselling books on innovation, entrepreneurship, and marketing. His work has made him a sought-after speaker and advisor to startups and established companies alike.

11 Books Recommended by Guy Kawasaki

Ranked by popularity across all reading lists on this site

Influence book cover
#1

Influence

by Robert Cialdini

18 people recommended

The guiding light for how I conduct businessβ€”and in many ways how I live my life.

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Also recommended by: Naval Ravikant, Tobi Lutke, Adam Robinson, Alexis Ohanian, Charlie Munger, Alex Hormozi, Andrew Wilkinson, James Clear, Mark Manson, Max Levchin, Michael Hyatt, Neil Strauss, Noah Kagan, Patrick Oshaughnessy, Ramit Sethi, Samy Kamkar, Scott Adams

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#2

by

18 people recommendedrecommended 2x

Taught me why it’s so hard to come up with a second hit.

Taught me why it’s so hard to come up with a second hit.

Also recommended by: Mark Cuban, Jeff Bezos, Steve Jobs, Drew Houston, Ev Williams, Marc Andreessen, Marc Benioff, Michael Bloomberg, Aaron Levie, Ben Horowitz, Bill Gurley, Caterina Fake, Blake Scholl, Chris Dixon, Max Levchin, Steve Blank, Tim Oreilly

Crossing the Chasm book cover
#3

Crossing the Chasm

by Geoffrey A. Moore

10 people recommendedrecommended 2x

Entrepreneurs should read this book when they are cranking out their 'conservative' sales projections.

Entrepreneurs should read this book when they are cranking out their 'conservative' sales projections.

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Also recommended by: Changpeng Zhao, Drew Houston, Ev Williams, Ron Conway, Aaron Levie, Andrew Ng, Bill Gurley, Chris Dixon, Seth Godin

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#4

by

5 people recommended

I devoured this book while in college.

Also recommended by: Drew Houston, Ev Williams, Jim Collins, Matt Mullenweg

Future Forward book cover
#5

Future Forward

by Glenn Rifkin

5 people recommendedrecommended 2x

It's about time that Pat's vision and wisdom sees the light of day.

It's about time that Pat's vision and wisdom sees the light of day.

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Also recommended by: Bill Gates, Marc Benioff, Bob Metcalfe, Walter Isaacson

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#6

If You Want to Write

by Brenda Ueland

recommended 2x

Perhaps my favorite book of all time.

Perhaps my favorite book of all time.

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#7

Inevitable Illusions

by Massimo Piattelli-Palmarini

recommended 2x

Explains how entrepreneurs confuse themselves.

Explains how entrepreneurs confuse themselves.

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#8

The Chicago Manual of Style

by University of Chicago Press Staff

The definitive book on how to handle the tweaky issues that come up in writing.

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#9

The Hockey Handbook

by Lloyd Percival

Probably the best book ever written about hockey tactics.

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#10

Uncommon Genius

by Denise Shekerjian

recommended 2x

Gets into the minds of the 'genius' award winners of the MacArthur Foundation.

Gets into the minds of the 'genius' award winners of the MacArthur Foundation.

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#11

Mastering the Dynamics of Innovation

by James M. Utterback

Opened my eyes with evidence and findings about innovation.

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