Marty Cagan is a renowned product leadership strategist and founder of Silicon Valley Product Group. He's spent decades advising Fortune 500 companies and startups on how to build winning products, emphasizing the importance of discovery, empowered teams, and customer-centric approaches. His work has shaped how modern organizations think about product management and innovation.
18 Books Recommended by Marty Cagan
Ranked by popularity across all reading lists on this site
Principles
27 people recommendedrecommended 3xIn my view, the most important business book of 2017.
In my view, the most important business book of 2017.
In my view, the most important business book of 2017.
Also recommended by: Gary Vaynerchuk, Naval Ravikant, Eric Jorgenson, Mark Cuban, Bill Gates, Drew Houston, Dustin Moskovitz, Howard Marks, Jack Dorsey, Kevin Systrom, Marc Benioff, Michael Bloomberg, Reed Hastings, Arianna Huffington, Ben Greenfield, Bryan Johnson, Austen Allred, Diddy, Doug Mcmillon, James Clear, Lex Fridman, Patrick Oshaughnessy, Tim Ferriss, Tom Bilyeu, Tony Robbins, Derek Sivers
The Hard Thing About Hard Things
26 people recommendedrecommended 3xTrust me: if you're a leader in tech, the best thing you can do in 2014 for your company is to read [this book].
Trust me: if you're a leader in tech, the best thing you can do in 2014 for your company is to read [this book].
Trust me: if you're a leader in tech, the best thing you can do in 2014 for your company is to read [this book].
Also recommended by: Ankur Warikoo, Balaji Srinivasan, Mark Zuckerberg, Michael Dell, Larry Page, Peter Thiel, Drew Houston, Dustin Moskovitz, Marc Andreessen, Balaji S. Srinivasan, Andrew Ng, Andrew Wilkinson, Blake Scholl, Chris Dixon, Fred Wilson, Jodie Cook, Kathryn Minshew, Keith Rabois, Luis Von Ahn, Matt Mullenweg, Max Levchin, Peter Attia, Raoul Pal, Tim Ferriss, Vijay Shekhar Sharma
The Lean Startup
16 people recommendedBuy it.
Also recommended by: Mark Cuban, Dustin Moskovitz, Kevin Systrom, Marc Andreessen, Sheryl Sandberg, Andrew Ng, Ben Horowitz, Chris Dixon, Patrick Bet David, Jason Calacanis, Mike Maples Jr, Raoul Pal, Steve Blank, Tim Oreilly, Derek Sivers
Educated
8 people recommendedrecommended 2xMy personal favorite book of 2018.
My personal favorite book of 2018.
Also recommended by: Bill Gates, Barack Obama, Melinda Gates, Kathryn Minshew, Michelle Obama, Olivia Wilde, Shauna Niequist
Measure What Matters
8 people recommendedDoes a good job overall - worth reading.
Also recommended by: Bill Gates, Larry Page, Dustin Moskovitz, Reid Hoffman, Sheryl Sandberg, Jim Collins, Walter Isaacson
The Making of a Manager
7 people recommendedIf you're a manager of product, design or engineering for a company built on empowered product teams, it's worth your time.
Also recommended by: Ev Williams, Sam Altman, Stewart Butterfield, Ali Abdaal, Daniel Pink, Gretchen Rubin
Pretty tough job to follow up his earlier book, but he did. It's truly exceptional.
Also recommended by: Marc Andreessen, Vinod Khosla, Brad Feld, Brianne Kimmel
Working Backwards
4 people recommendedMarty Cagan recommended this book on Twitter.
Also recommended by: Austen Allred, Tim Oreilly, Tyler Cowen
This is from one of my favorite books.
This is from one of my favorite books.
Also recommended by: Brian Armstrong, Jeff Atwood
The No Asshole Rule
2 people recommendedrecommended 3xMarty Cagan recommended this book on Twitter.
Marty Cagan recommended this book on Twitter.
Marty Cagan recommended this book on Twitter.
Also recommended by: Safi Bahcall
Loved
I just listened to [this] audio book sample and [the author] sounds like a professional narrator.
Continuous Discovery Habits
recommended 2xFor aspiring strong product people to get their career started in the right direction.
For aspiring strong product people to get their career started in the right direction.
Car Guys vs. Bean Counters
recommended 2xVery relevant to so many companies today.
Very relevant to so many companies today.
UX for Lean Startups
recommended 3xMy favorite book yet in the Lean series.
My favorite book yet in the Lean series.
My favorite book yet in the Lean series.