
Kunal Shah founded CRED in 2018 to make credit card bill payments rewarding and seamless. Before CRED, he founded Freecharge, a mobile recharge platform that was acquired by Snapdeal. Shah is recognized for his thoughtful approach to product design and understanding consumer behavior at scale.
10 Books Recommended by Kunal Shah
Ranked by popularity across all reading lists on this site

The Godfather
5 people recommendedA Class Apart!! This book is in my list of Coolest ones. A masterclass in the nature of power, loyalty, and human psychology.
Also recommended by: Charles Koch, Tim Draper, David Friedberg, Lebron James

Sapiens: A Brief History of Humankind
3 people recommendedHistory is moving relentlessly toward unity... The creation of money was purely an intellectual revolution. Used to explain 'imagined orders' — the myths that hold society together and drive consumer behavior.
Also recommended by: Nithin Kamath, Ranveer Allahbadia

Antifragile: Things That Gain from Disorder
2 people recommendedIntroduces an unconventional perspective on risk and resilience — the ability to thrive under stress. Uncertainty is not a risk to be mitigated, but an opportunity to be exploited.
Also recommended by: Kunal Bahl

Behave: The Biology of Humans at Our Best and Worst
Your favorite non fiction book of 2017? My entry: Behave by Robert Sapolsky

Range: Why Generalists Triumph in a Specialized World
After a mental block of not being able to read a book properly for 2 years, got started on this one after several recommendations and now can't stop reading.

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Which was the best book you read in last 6 months? My entry: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
This book contains world-class ideas — how they handled their failures, took a risk, and got what they want. Shah distributed hundreds of copies of this book to young entrepreneurs.

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Earn with your mind, not your time. This book was worth reading. I recommend everyone read this book and understand Naval's deep thoughts — his life itself is a great book.

Principles: Life and Work
A stepping stone to make better decisions and choose right things. Dalio's framework for radical transparency and systematic decision-making is essential for any founder.
The Inner Journey
One of my coolest books. Focuses on moving from the periphery of social identity to the center of pure awareness. The self-observation Osho advocates is a prerequisite for identifying external market opportunities.