Kunal Shah

Kunal Shah

Kunal Shah

Founder and CEO of CRED

Kunal Shah is the founder of CRED, a fintech platform that rewards credit card payments. He's known for building products that solve real consumer problems.

CEOs

Kunal Shah founded CRED in 2018 to make credit card bill payments rewarding and seamless. Before CRED, he founded Freecharge, a mobile recharge platform that was acquired by Snapdeal. Shah is recognized for his thoughtful approach to product design and understanding consumer behavior at scale.

10 Books Recommended by Kunal Shah

Ranked by popularity across all reading lists on this site

The Godfather book cover
#1

The Godfather

by Mario Puzo

5 people recommended

A Class Apart!! This book is in my list of Coolest ones. A masterclass in the nature of power, loyalty, and human psychology.

Buy on Amazon →

Also recommended by: Charles Koch, Tim Draper, David Friedberg, Lebron James

Sapiens: A Brief History of Humankind book cover
#2

Sapiens: A Brief History of Humankind

by Yuval Noah Harari

3 people recommended

History is moving relentlessly toward unity... The creation of money was purely an intellectual revolution. Used to explain 'imagined orders' — the myths that hold society together and drive consumer behavior.

Buy on Amazon →

Also recommended by: Nithin Kamath, Ranveer Allahbadia

Antifragile: Things That Gain from Disorder book cover
#3

Antifragile: Things That Gain from Disorder

by Nassim Nicholas Taleb

2 people recommended

Introduces an unconventional perspective on risk and resilience — the ability to thrive under stress. Uncertainty is not a risk to be mitigated, but an opportunity to be exploited.

Buy on Amazon →

Also recommended by: Kunal Bahl

Behave: The Biology of Humans at Our Best and Worst book cover
#4

Behave: The Biology of Humans at Our Best and Worst

by Robert Sapolsky

Your favorite non fiction book of 2017? My entry: Behave by Robert Sapolsky

Buy on Amazon →
Range: Why Generalists Triumph in a Specialized World book cover
#5

Range: Why Generalists Triumph in a Specialized World

by David Epstein

After a mental block of not being able to read a book properly for 2 years, got started on this one after several recommendations and now can't stop reading.

Buy on Amazon →
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets book cover
#6

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Which was the best book you read in last 6 months? My entry: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Buy on Amazon →
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#7

by

This book contains world-class ideas — how they handled their failures, took a risk, and got what they want. Shah distributed hundreds of copies of this book to young entrepreneurs.

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness book cover
#8

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness

by Eric Jorgenson

Earn with your mind, not your time. This book was worth reading. I recommend everyone read this book and understand Naval's deep thoughts — his life itself is a great book.

Buy on Amazon →
Principles: Life and Work book cover
#9

Principles: Life and Work

by Ray Dalio

A stepping stone to make better decisions and choose right things. Dalio's framework for radical transparency and systematic decision-making is essential for any founder.

Buy on Amazon →
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#10

The Inner Journey

by Osho

One of my coolest books. Focuses on moving from the periphery of social identity to the center of pure awareness. The self-observation Osho advocates is a prerequisite for identifying external market opportunities.