Noah Kagan

Noah Kagan

Entrepreneur & Startup Advisor

Founder of AppSumo and investor who shares practical wisdom on business growth, personal development, and unconventional thinking.

Founders

Noah Kagan is an entrepreneur best known for founding AppSumo, a platform for software deals that grew to millions in revenue. He's also an early employee at Facebook and Mint, giving him insight into scaling startups. Through his writing and podcast, he advocates for practical business strategies and personal growth.

44 Books Recommended by Noah Kagan

Ranked by popularity across all reading lists on this site

Influence book cover
#1

Influence

by Robert Cialdini

18 people recommendedrecommended 3x

People can be influenced in their behaviors by many different tactics.

People can be influenced in their behaviors by many different tactics.

People can be influenced in their behaviors by many different tactics.

Buy on Amazon β†’

Also recommended by: Naval Ravikant, Tobi Lutke, Adam Robinson, Alexis Ohanian, Charlie Munger, Alex Hormozi, Andrew Wilkinson, Guy Kawasaki, James Clear, Mark Manson, Max Levchin, Michael Hyatt, Neil Strauss, Patrick Oshaughnessy, Ramit Sethi, Samy Kamkar, Scott Adams

The Fountainhead book cover
#2

The Fountainhead

by Ayn Rand

17 people recommendedrecommended 2x

Healthy selfishness is a great thing.

Healthy selfishness is a great thing.

Buy on Amazon β†’

Also recommended by: Ankur Warikoo, Mark Cuban, Larry Ellison, Ev Williams, Ray Dalio, Travis Kalanick, Emma Watson, Fred Wilson, Jesse Williams, Jim Carrey, Kevin Kelly, Shah Rukh Khan, Tim Urban, Vince Vaughn, Deep Kalra, Kalyan Krishnamurthy

The 7 Habits of Highly Effective People book cover
#3

The 7 Habits of Highly Effective People

by Stephen R. Covey

12 people recommendedrecommended 2x

Begin with the end in mind.

Begin with the end in mind.

Buy on Amazon β†’

Also recommended by: Dustin Moskovitz, Kishore Biyani, Ben Greenfield, Daniel Pink, Dave Ramsey, Jenn Im, Jim Kwik, Ken Block, Michael Hyatt, Michael Mccullough, Shay Carl

“Surely You’re Joking, Mr. Feynman!” book cover
#4

“Surely You’re Joking, Mr. Feynman!”

by Richard P. Feynman

11 people recommendedrecommended 3x

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’

Also recommended by: Naval Ravikant, Mark Zuckerberg, Sergey Brin, Larry Page, Brian Armstrong, Ev Williams, James Clear, Peter Attia, Sahil Lavingia, Tim Ferriss

Essentialism book cover
#5

Essentialism

by Greg McKeown

10 people recommended

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’

Also recommended by: Sam Ovens, Ankur Warikoo, Reid Hoffman, Austen Allred, Jason Ferruggia, Jodie Cook, Kevin Rose, Michael Hyatt, Steve Harvey

πŸ“–
#6

by

8 people recommendedrecommended 2x

Keep your lockers / desks clean and it'll reflect in other parts of your life.

Keep your lockers / desks clean and it'll reflect in other parts of your life.

Also recommended by: Jack Dorsey, Ron Conway, Sam Altman, Vinod Khosla, Justin Kan, Keith Rabois, Ryan Holiday

πŸ“–
#7

Setting the Table

by Danny Meyer

7 people recommendedrecommended 2x

Create an experience that is like nothing else.

Create an experience that is like nothing else.

Buy on Amazon β†’

Also recommended by: Bill Gurley, Chip Conley, Fred Wilson, Julie Rice, Patrick Oshaughnessy, Trung Phan

πŸ“–
#8

by

7 people recommended

Noah Kagan recommended this book in the "Tools of Titans" book.

Also recommended by: Chris Sacca, Ev Williams, Christopher Paolini, Matt Ridley, Max Levchin, Tom Hanks

πŸ“–
#9

The Way of the Superior Man

by David Deida

5 people recommendedrecommended 3x

Be conscious / present when you are interacting in life.

Be conscious / present when you are interacting in life.

Be conscious / present when you are interacting in life.

Buy on Amazon β†’

Also recommended by: Aubrey Marcus, Jen Sincero, Neil Strauss, Ryan Shea

Sex at Dawn book cover
#10

Sex at Dawn

by Christopher Ryan

5 people recommendedrecommended 2x

Jealousy is a societal creation and great ways to be aware of why it happens.

Jealousy is a societal creation and great ways to be aware of why it happens.

Buy on Amazon β†’

Also recommended by: Naval Ravikant, Aubrey Marcus, Esther Perel, Joe Rogan

πŸ“–
#11

by

5 people recommendedrecommended 2x

Only the unique get remembered.

Only the unique get remembered.

Also recommended by: Jay Z, Cindy Eckert, Jodie Cook, Joe Gebbia

πŸ“–
#12

Maverick

by Ricardo Semler

4 people recommendedrecommended 3x

The basis for how we've grown AppSumo over the years.

The basis for how we've grown AppSumo over the years.

The basis for how we've grown AppSumo over the years.

Buy on Amazon β†’

Also recommended by: David Heinemeier Hansson, Jason Fried, Ryan Petersen

πŸ“–
#13

The Paradox of Choice

by Barry Schwartz

3 people recommended

At restaurants, close the menu after you find the 1 dish that you like.

Buy on Amazon β†’

Also recommended by: Pavel Tsatsouline, Derek Sivers

The Ultimate Sales Machine book cover
#14

The Ultimate Sales Machine

by Chet Holmes

3 people recommendedrecommended 3x

This book has so many frigging tips I can't even start. Get it.

This book has so many frigging tips I can't even start. Get it.

This book has so many frigging tips I can't even start. Get it.

Buy on Amazon β†’Audiobook β†’

Also recommended by: Sam Ovens, Michael Hyatt

πŸ“–
#15

by

3 people recommended

Noah Kagan recommended this book in the "Tools of Titans" book.

Also recommended by: Ev Williams, Neville Medhora

πŸ“–
#16

Replay

by Ken Grimwood

3 people recommendedrecommended 2x

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’

Also recommended by: Brian Dean, Joe Hill

πŸ“–
#17

by

3 people recommendedrecommended 2x

The untold story behind Blackberry. I didn’t expect much from this book, but WAY more impressive and interesting than I thought it’d be.

The untold story behind Blackberry. I didn’t expect much from this book, but WAY more impressive and interesting than I thought it’d be.

Also recommended by: Tobi Lutke, Andrew Wilkinson

πŸ“–
#18

Permission Marketing

by Seth Godin

2 people recommended

No one wants your annoying ass marketing. Get their permission and deliver more than what they expect.

Buy on Amazon β†’

Also recommended by: Michael Hyatt

Coach Wooden and Me book cover
#19

Coach Wooden and Me

by Kareem Abdul-Jabbar

2 people recommended

I’ve been reading a lot of coaching books lately, and this is one of my favorites. Good tips on how to be an effective leader.

Buy on Amazon β†’

Also recommended by: Barack Obama

πŸ“–
#20

The Sales Acceleration Formula

by Mark Roberge

2 people recommended

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’

Also recommended by: Alex Hormozi

πŸ“–
#21

Endure

by Alex Hutchinson

2 people recommended

He breaks down the myths and facts of endurance athletes. Focuses on the science and lesser-known facts.

Buy on Amazon β†’

Also recommended by: Daniel Gross

πŸ“–
#22

Mindless Eating

by Brian Wansink Ph.d.

2 people recommendedrecommended 2x

Great hacks on ways to reduce calories instead of just trying new diet fads.

Great hacks on ways to reduce calories instead of just trying new diet fads.

Buy on Amazon β†’

Also recommended by: Ramit Sethi

πŸ“–
#23

Small Giants

by Bo Burlingham

2 people recommendedrecommended 3x

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’

Also recommended by: Tom Peters

SPIN Selling book cover
#24

SPIN Selling

by Neil Rackham

2 people recommendedrecommended 2x

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’

Also recommended by: Sam Ovens

πŸ“–
#25

Who

by Geoff Smart

2 people recommendedrecommended 2x

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’

Also recommended by: Alexis Ohanian

πŸ“–
#26

The Boron Letters

by Gary Halbert

2 people recommendedrecommended 2x

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’

Also recommended by: Neville Medhora

πŸ“–
#27

The Power of Full Engagement

by Jim Loehr

2 people recommendedrecommended 2x

It's not about how much time you have in your day but how you allocate you energy.

It's not about how much time you have in your day but how you allocate you energy.

Buy on Amazon β†’

Also recommended by: Michael Hyatt

πŸ“–
#28

by

2 people recommendedrecommended 2x

Fate is what you make of it. ie. go create your own luck.

Fate is what you make of it. ie. go create your own luck.

Also recommended by: Jay Z

πŸ“–
#29

Tiger Woods

by Jeff Benedict

2 people recommendedrecommended 2x

Even if you think you know Tiger Woods, there’s so much you don’t know. This is a SUPER interesting book. Tiger’s life was crazy.

Even if you think you know Tiger Woods, there’s so much you don’t know. This is a SUPER interesting book. Tiger’s life was crazy.

Buy on Amazon β†’

Also recommended by: Peter King

πŸ“–
#30

Rocket Men

by Robert Kurson

2 people recommendedrecommended 3x

The story of Apollo 8 space launch. [The author] is a phenomenal writer, and I recommend all his books.

The story of Apollo 8 space launch. [The author] is a phenomenal writer, and I recommend all his books.

The story of Apollo 8 space launch. [The author] is a phenomenal writer, and I recommend all his books.

Buy on Amazon β†’

Also recommended by: Keith Rabois

The Surrender Experiment book cover
#31

The Surrender Experiment

by Michael A. Singer

2 people recommendedrecommended 2x

Taught me how to quiet the noises in my head.

Taught me how to quiet the noises in my head.

Buy on Amazon β†’

Also recommended by: Naval Ravikant

πŸ“–
#32

Everybody, Always

by Bob Goff

recommended 3x

This guy is LEGIT. I really enjoyed his books, and he even puts his phone number in there to call him! I called him and talked to him about some business struggles I’m having. He was very helpful.

This guy is LEGIT. I really enjoyed his books, and he even puts his phone number in there to call him! I called him and talked to him about some business struggles I’m having. He was very helpful.

This guy is LEGIT. I really enjoyed his books, and he even puts his phone number in there to call him! I called him and talked to him about some business struggles I’m having. He was very helpful.

Buy on Amazon β†’
πŸ“–
#33

Smartcuts

by Shane Snow

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’
πŸ“–
#34

The Big Leap

by Gay Hendricks

recommended 3x

[This book] is EPIC.

[This book] is EPIC.

[This book] is EPIC.

Buy on Amazon β†’
πŸ“–
#35

On Killing

by Dave Grossman

recommended 3x

I really enjoy military books. This is a fascinating book about if military people kill as much as you think.

I really enjoy military books. This is a fascinating book about if military people kill as much as you think.

I really enjoy military books. This is a fascinating book about if military people kill as much as you think.

Buy on Amazon β†’
πŸ“–
#36

Million Dollar Consulting

by Alan Weiss

recommended 3x

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’
πŸ“–
#37

Recession Proof Graduate

by Charlie Hoehn

recommended 3x

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Noah Kagan recommended this book in the "Tools of Titans" book.

Buy on Amazon β†’
πŸ“–
#38

Love Does

by Bob Goff

recommended 2x

This guy is LEGIT. I really enjoyed his books, and he even puts his phone number in there to call him! I called him and talked to him about some business struggles I’m having. He was very helpful.

This guy is LEGIT. I really enjoyed his books, and he even puts his phone number in there to call him! I called him and talked to him about some business struggles I’m having. He was very helpful.

Buy on Amazon β†’
πŸ“–
#39

Women Who Love Too Much

by Robin Norwood

recommended 2x

Love yourself first and you can be loved.

Love yourself first and you can be loved.

Buy on Amazon β†’
πŸ“–
#40

Beat the Reaper

by Josh Bazell

recommended 2x

Sleeper hit that is CRAZY good and fast read. If you like fiction, you’ll devour it.

Sleeper hit that is CRAZY good and fast read. If you like fiction, you’ll devour it.

Buy on Amazon β†’
πŸ“–
#41

Nice Girls Don’t Get the Corner Office

by Lois P. Frankel PhD

recommended 2x

Don’t let men shorten your name at the office.

Don’t let men shorten your name at the office.

Buy on Amazon β†’
πŸ“–
#42

The Legend Trilogy

by Marie Lu

recommended 2x

If you like Hunger Games, you’ll like this. It’s a really fun three-book series.

If you like Hunger Games, you’ll like this. It’s a really fun three-book series.

Buy on Amazon β†’
πŸ“–
#43

Your Brain at Work

by David Rock

Different ways to organize and prioritize your day to maximize productivity.

Buy on Amazon β†’
πŸ“–
#44

A Million Miles in a Thousand Years

by Donald Miller

recommended 2x

Taught me how to live an interesting and purposeful life.

Taught me how to live an interesting and purposeful life.

Buy on Amazon β†’