Principles are timeless and effective — works well together with Influence. Focusing on others and becoming genuinely interested in them is a scientifically proven method for increasing charisma and business effectiveness.

Teaches the architecture of ideas — understand why some ideas thrive while others die.

Transforms situations and relationships — converts hostility into civility and civility into affinity. When done correctly, this is more powerful than traditional marketing.

Shows how everyday people achieved dramatic results by uniting both the rational and emotional minds.

Asks the difficult questions about how and why we choose — is choice innate or bound by culture?

Essential organizational survival manual — the standard in the field of leadership and management.

A recent book on persuasion and influence that I particularly like — does a really good job showing how to become influential inside an organization.

You can go all the way back to the '50s — a foundational text on the topic of behavioral science in advertising.

Takes a more organizational view — shows how you wind up being influential inside your organization. Provides real applied insight while generating a fundamental understanding of social science.

Terrific book — a combined ability to explain weird things and make you want to keep reading. Read it cover to cover at one sitting and couldn't get enough of it.

A must-read — subtle environmental tweaks can influence decisions without removing choice. Admired for work that reached the larger community on how defaults and environmental cues steer people toward better outcomes.

Helps refine your instincts and ethically take advantage of consistent flaws in human decision making.

An even more interesting book — delves into the psychological foundations of ideological conflict and why good people are divided by politics and religion. Critical for understanding how shared identity drives influence.

Persuasion is less about adding pressure and more about removing friction. A wonderful book — more conversational and very easy to understand.

I certainly recommend this — a wonderful book in the area of NLP and linguistic patterns. It feels like you are being taught these principles live.

Breaks the mold by showing how to influence other people's memories to impact their future decisions — a practical guide for sales pitches and marketing campaigns.

A seminal book in the field — a must-read for successful negotiation.